Google Local Services Ads put your business at the very top of search results with a “Google Guaranteed” badge. The leads are high-intent — people actively searching for a service they need right now. But those same leads also contact multiple businesses, and the one who responds first with a relevant reply wins the job.

A Google LSA auto responder ensures you never lose a lead to a slow response. LeadWinner AI replies to every LSA message lead in about 30 seconds with a personalized, context-aware message — then connects you to the customer via a live phone call.

Here’s how to set it up. It takes about 2 minutes, plus a brief waiting period for Google to confirm the connection.

What You’ll Need

An active Google Local Services Ads account
Your LSA Customer ID (a 10-digit number from your Google Ads dashboard)
A LeadWinner AI account (sign up free here)

Step 1: Connect Your Google LSA Account

The connection process for Google LSA is slightly different from Yelp and Thumbtack because Google uses a manager invitation system instead of OAuth.

Click “Add a New Google LSA Account” on the Sources page
Fill in the form:
- Your Name — so we can identify the connection request
- LSA Customer ID — the 10-digit number (format: XXX-XXX-XXXX) found in your Google Ads dashboard under your LSA campaign
Click “Connect Account”

LeadWinner sends a manager invitation to your Google Ads account. You’ll need to accept it:

Check your email for a message from Google Ads about a manager access request
Click “Accept Request” in the email
On the Google Ads page, click “Accept” → “Grant access”

LeadWinner checks the connection status automatically. Once you accept the invitation, the modal updates to “Account Connected.” This usually takes 1–3 minutes.

Important: You’re granting manager access, not sharing your password. You can revoke this access at any time from your Google Ads settings. LeadWinner only reads incoming LSA messages and sends replies — it doesn’t modify your ads, budget, or account settings.

Step 2: Complete the Quick Start Wizard

Notifications

Configure how you’ll be notified of new Google LSA leads:

SMS notifications — text alerts to your phone
Email notifications — full lead details in your inbox

2-Way Auto-Dial

When a new LSA message lead arrives, LeadWinner can call your phone immediately, read you the lead details, and connect you to the customer live.

Setup:

Toggle on “Enable 2-Way Auto-Dial”
Enter your phone number
Click “Verify” and complete the verification call

Note for Google LSA: Auto-dial works for messaging leads (customers who send a message through your LSA listing). For phone call leads (customers who call your LSA number directly), the lead is already a phone conversation — auto-dial isn’t needed.

Business Phone Number

The phone number the AI includes in responses when customers ask how to reach you directly.

Activation

Toggle your Google LSA business to active. LeadWinner starts monitoring for new leads immediately.

Step 3: Configure AI Messages

Open your business settings to customize how the AI auto-responds to Google LSA leads.

Welcome Message

Write instructions for the AI that reflect your business:

Describe your services, service area, and availability
Include pricing information or typical quote ranges
Specify your preferred call-to-action
Set the tone (professional, friendly, direct)

The AI combines your instructions with the actual customer message to generate a unique, relevant reply every time. You can include any placeholders you want — {customer name}, {their request}, {my company}, or any wording that makes sense to you. There are no rigid variable names. ChatGPT interprets your prompt naturally, understanding what each placeholder refers to from context.

What makes this powerful: LeadWinner runs on ChatGPT. Every piece of lead data is sent to ChatGPT, and it makes all the decisions — how to respond, whether to qualify or decline, what follow-up angle to use. This means your prompt works like instructions for a new employee, not a rigid script. Write things like “If someone has a water heater emergency, offer same-day dispatch. If they’re comparing prices, emphasize our Google Guaranteed badge and 5-star reviews. If the job is outside Sacramento, let them know we only serve the Sacramento metro area.” ChatGPT processes these instructions with human-level understanding.

Services Not Offered

Google LSA sometimes generates leads that don’t match your core services. List what you don’t do, and the AI handles the decline gracefully — saving you time and keeping your LSA response metrics strong.

Follow-Ups

Configure automated follow-up messages for leads that don’t respond to the initial reply:

Follow-up 1 (10 minutes): Gentle nudge with phone number request
Follow-up 2 (1 hour): Different approach or additional value
Follow-up 3 (24 hours): Final check-in

Customize timing, content, and quantity. Up to 10 follow-ups supported. Each is a fresh AI-generated message based on the conversation context.

Pricing Information

Share your rates so the AI can provide accurate estimates. Include common job prices, hourly rates, trip charges, and any conditions. Customers who get a price range in the first message are more likely to continue the conversation.

Step 4: Advanced Settings

Fine-tune the AI behavior under the Advanced tab:

Response delay — add a pause before responding (useful if you want to review leads during business hours before the AI fires)
Non-reply hours — block times when you handle leads manually
Timezone — ensure all scheduling aligns with your local time
Continue conversation — let the AI manage back-and-forth dialog (answering questions, providing quotes, handling scheduling)

The Complete Google LSA Lead Flow

Once set up, every new Google LSA message lead triggers this sequence:

A customer searches Google — “emergency plumber near me” — and messages your business through the Google Guaranteed listing
LeadWinner detects the message within seconds
The AI reads the request and generates a personalized response
A personalized reply goes out through Google LSA messaging in about 30 seconds
If the AI determines this is a qualified lead worth your attention, you receive an SMS/email notification
If auto-dial is on, your phone rings — press 1 to connect to the customer
Follow-ups fire automatically if the customer goes quiet
The AI continues the conversation if the customer replies

Google LSA leads are the highest-intent leads you can get — these are people Googling for exactly what you offer, right now. Responding in 30 seconds instead of 3 hours is the difference between winning the job and paying for a lead your competitor closes.

Maximizing Your Google LSA Investment

Respond to every lead. Google tracks your responsiveness and uses it in ranking. An auto responder guarantees 100% response rate and near-instant response times — both factors that can improve your LSA placement.

Enable continue conversation. Google LSA leads often have follow-up questions about pricing, availability, or scope. Letting the AI handle these keeps the lead warm until you’re available to close.

Monitor dispute-eligible leads. Not every LSA lead is relevant. If the AI identifies and politely declines irrelevant leads (via your Services Not Offered list), you can dispute those charges with Google for a potential credit.

Get Started

Start your free 7-day trial. If you need help connecting your Google LSA account, call (415) 604-0279 or email us. We’ll walk you through the entire setup for free.